Stio: Embrace Adventure with Premium Outdoor Apparel
When it comes to outdoor apparel, finding the perfect blend of style, performance, and sustainability can be a challenge. Enter Stio, a brand that has quickly become synonymous with high-quality outdoor gear designed for adventurers of all kinds. Whether you’re hiking, skiing, or simply exploring the great outdoors, Stio’s commitment to craftsmanship and innovation sets it apart in the competitive world of outdoor clothing.
What is Stio?
Founded in the heart of the Tetons, Stio is a Jackson Hole-based outdoor apparel brand that focuses on crafting versatile, functional, and stylish gear for outdoor enthusiasts. The brand’s mission is simple: to inspire connection with the outdoors through beautifully designed and sustainably made products.
Stio’s product line includes everything from insulated jackets and base layers to casual wear that transitions seamlessly from the trail to the town. Their commitment to sustainability is evident in their use of eco-friendly materials and ethical manufacturing processes.

Why Choose Stio?
Stio stands out for several reasons:
- Premium Quality: Stio’s products are built to withstand the demands of outdoor adventures while offering exceptional comfort.
- Sustainable Practices: The brand uses responsibly sourced materials and is transparent about its production processes.
- Style Meets Functionality: With sleek designs and vibrant colors, Stio gear not only performs but looks great too.
- Community Focus: Rooted in Jackson Hole’s outdoor culture, Stio fosters a strong sense of community and connection to nature.

Top Picks from Stio’s Collection
If you’re new to Stio or looking to upgrade your outdoor wardrobe, here are some standout pieces:
- Stio® Environ Jacket: A versatile, waterproof jacket perfect for skiing and alpine adventures.
- Basis Power Wool™ Hoodie: This lightweight layer combines comfort and performance, ideal for year-round activities.
- Turpin Fleece Midweight Jacket: A must-have for layering, offering warmth and breathability.
- Hometown Down Jacket: Stay cozy during winter outings with this stylish, insulated jacket.

Sustainability at the Core of Stio
Stio isn’t just about making great gear; it’s about making a positive impact. The brand prioritizes sustainable practices by using recycled fabrics, Bluesign®-approved materials, and water-repellent finishes that are free of harmful chemicals. Additionally, Stio actively supports environmental initiatives and encourages customers to embrace responsible outdoor practices.
Stio’s Commitment to the Outdoor Community
Beyond crafting exceptional apparel, Stio is deeply embedded in the outdoor community. Through partnerships, sponsorships, and events, the brand promotes a love for nature and a sense of stewardship. Stio also shares inspiring stories of adventurers and athletes who embody the spirit of exploration.
How to Get the Most Out of Your Stio Gear
To ensure your Stio gear performs its best and lasts for years:
- Follow Care Instructions: Proper cleaning and storage can prolong the life of your apparel.
- Layer Smartly: Use Stio’s pieces as part of a layered system to adapt to changing weather conditions.
- Embrace Versatility: Many Stio items are designed for both outdoor and casual settings, maximizing their value.

Where to Buy Stio
Ready to elevate your outdoor experience? Shop Stio’s full collection online at Stio.com or visit one of their retail locations. With a user-friendly website and excellent customer service, finding the perfect gear has never been easier.
Conclusion
For outdoor enthusiasts who value quality, style, and sustainability, Stio is a brand that delivers on all fronts. By choosing Stio, you’re not just investing in top-notch gear; you’re embracing a lifestyle that celebrates the beauty of the natural world. So, gear up and get outside—adventure awaits with Stio!
